How Shenandoah Valley Orchards Found Their Voice and Grew Their Audience
THE OVERVIEW
When Shenandoah Valley Orchards (formerly Turkey Knob Growers) first partnered with us in 2021, the goal was simple: manage their website. But what we saw was a bigger opportunity.
Their site was tough to navigate, filled with stock photos, and didn’t do justice to the quality of fruit they grow. It didn’t tell a story, it didn’t guide the user, and it certainly didn’t support their goal of selling directly to consumers. So, we didn’t just redesign a website—we reimagined the experience of their brand, from the story it told to the journey it invited users to take.
THE PROBLEM
SVO wanted to grow their direct-to-consumer sales, specifically through their roadside fruit stand. But their content strategy wasn’t built for that.
They were using a B2B approach to try to connect with everyday buyers: promoting their fruit by showcasing restaurant dishes and relying on stock photography to fill in the gaps. It made the brand feel distant, not fresh. And it created a disconnect between what they were offering and who they were really trying to reach.
In short: the message didn’t match the mission.
THE SOLUTION
We started with a full rebrand and website overhaul, making the site easier to navigate and filled with original photography that showcased SVO’s actual fruit.
Then we shifted the content strategy to speak directly to consumers, moving away from restaurant-focused stories and instead creating a home-style cooking series with simple, seasonal recipes. The content was used across platforms and helped the brand feel more approachable, authentic, and rooted in the local community.
This wasn’t just about selling fruit. It was about helping people connect with the brand in a more personal way, through approachable, useful content that feels real and relevant.
