Helping PCB Discover Their Brand Identity
THE OVERVIEW
When we started working with Pendleton Community Bank (PCB), they had marketing efforts across multiple platforms, but no central strategy tying it all together. Everything felt disconnected.
The ideas were there, the effort was there, but the execution wasn’t aligned. They asked us to step in, assess where things were, and help build something better: a unified voice, a real plan, and a team to help carry it forward.
THE PROBLEM
Like many organizations, PCB didn’t have the in-house capacity or resources to bring their vision to life. Content was being created across multiple channels (social media, email, website, etc.) but each functioned in a silo.
The result was a fragmented brand experience that didn’t reflect the strength or clarity of who they are. They didn’t just need better content, they needed a cohesive team to help build a more strategic approach.
THE SOLUTION
We worked with PCB to develop an integrated content marketing strategy that unified their messaging across every touchpoint.
By focusing on stories that aligned with their positioning, we created content that could be repurposed and distributed across every part of the publication stack. From social posts, blog content, and the website to the annual shareholder report, everything now feels connected. There is one voice, a clear message, and a lot less time spent starting from scratch in every channel.
