AGC of Greater Florida Finds Its Statewide Voice
THE OVERVIEW
When we began working with AGC of Greater Florida, it was clear they were an influential force in the construction industry, but their digital marketing did not reflect that.
Their messaging felt fragmented, their website felt dated, and their story was not being told in a way that captured the depth of their work across advocacy, education, and community impact. What they needed was not just a web design and marketing solution. They needed a cohesive brand strategy and a clearer narrative.
THE PROBLEM
AGC knew who they were, but their digital presence did not show it.
They were transitioning from a regional identity into a broader, statewide role, yet their story had not evolved with them. Their advocacy work was one of their greatest strengths, but it was hidden. Their website relied on outdated content and visuals, and the overall experience did not guide members toward what mattered most.
In short: their message was scattered, and the impact of their work was getting lost.
THE SOLUTION
We helped AGC tell their story with clarity and confidence.
We started with a full audit of their website and content, identifying what was missing and where the narrative fell apart. From there, we created a cohesive brand strategy and marketing direction, pulling visual and strategic elements from their transition document and expanding it into a full digital identity.
Our copywriting services rewrote the site to better reflect their mission. Our professional photography and video production team traveled to Florida to capture original content that showed their members, their work, and the energy of their community. Then we delivered custom web design & development that organizes their story around advocacy, education, and membership in a way that feels clear, modern, and easy to navigate.
Now, AGC has a digital marketing platform and brand presence that match the scale of their work. Their story is stronger, their message is focused, and their members can find the information they need without barriers.
