Graphic Specialist pitch

Overview

Please redesign the home page of a Louisianna-based design-build company. The goal is to elevate the look and feel, establish a consistent modern design language, and create a more strategic user experience that supports the company’s mission and values, while also considering their competitors and their websites. Your task is to deliver a Squarespace mockup of a proposed homepage design.

About the Client

Kent Design Build is a Louisiana-based construction company specializing in design-build services. They serve a wide range of markets—including healthcare, education, and commercial—and are known for their collaborative approach, quality craftsmanship, and commitment to delivering on time and on budget. Their tagline: “We Build Better Together.”

Design Goals

  1. Modernize the Design Language
    The current homepage feels functional but dated. The client is ready for a more refined, modern aesthetic that reflects their quality and professionalism and competing with other companies in their industry.

  2. Establish Global Styles with Custom CSS
    Apply global CSS styles to enhance the typography, buttons, and layout of native Squarespace elements. These styles should reflect the design system you’ve created and support consistency across the entire homepage. Focus on usability, brand alignment, and visual polish.

  3. Clarify Services and Expertise
    Visitors should quickly understand what Kent Design Build offers and what sets them apart.

  4. Video Content
    The video that lives on their current home page must be incorporated in the new design.

  5. Highlight Key Elements

    • Showcase featured projects

    • Encourage new client inquiries

    • Attract prospective talent to explore careers

  6. Responsive Design Thinking
    Layout should reflect responsiveness or demonstrate mobile-friendly thinking.