Graphic design Specialist pitch

Congrats, you’ve made it to the pitch!

But, what is a pitch? At TDC, all team members join by “pitching” a project in front of a few members of our team. You’re given a design challenge, a few days to work on a creative solution, and then present it to the team! You’ll have about 30 minutes to present what you create in any way you’d like and then we will have a 30 minute discussion afterwards where we can ask each other questions.

If you have any questions, you are welcome to email me at kristin.lewis@tdcmarketing.com.

Overview

Pendleton Community Bank (PCB) is exploring a slight visual rebrand. They want to modernize their logo and visual identity to feel fresher and more contemporary—while still retaining enough of their existing look to remain recognizable to their loyal customer base.

As part of this exercise, you will design 3–5 logo concepts and then expand upon your strongest concept with a basic brand style sheet.

About the Client

PCB is a community-focused bank with deep roots in Virginia and West Virginia. While they’ve grown significantly, they pride themselves on their strong customer service and community involvement. They want to reflect that while positioning themselves for the future.

The Problem

The current logo feels outdated. PCB wants to refresh their visual identity in a way that feels:

  • Trustworthy and professional

  • Slightly more modern

  • Approachable to a younger generation, without alienating their long-standing customer base

They are not looking for a radical rebrand, but rather a refined evolution.

Design Goals

  1. Propose 3–5 logo design directions, with at least one option incorporating visual elements or structure from the existing logo.

  2. Maintain a sense of tradition, while introducing more contemporary visual qualities (cleaner lines, balanced typography, etc.).

  3. Develop a style sheet around your strongest logo concept to demonstrate how the new identity might expand across other touchpoints.

Pitch Requirements

  1. Logo Concepts
    Submit 3–5 logo design concepts for Pendleton Community Bank. These can vary in layout, type treatment, or iconography.

  2. Style Sheet (Based on Your Strongest Logo Concept)
    Create a basic style sheet that includes:

    • Final logo (full-color version, one-color version, and a reversed/white version)

    • Logo usage guidelines (e.g., minimum size, spacing, dos and don'ts)

    • Color palette (including HEX or RGB values)

    • Typography (headline and body fonts with use cases)

    • Any supporting visual elements or patterns you would use in branding (optional but encouraged)

Thank you and Happy Designing! We can’t wait to see what you come up with.