Connecting the Dots
A newsletter composed of marketing insights, reflections, analytics, and strategic direction - created to add calm to our very chaotic field that we know and love.
Yet More Email Privacy Changes for Marketers and Brands
Another year, another iOS release…which means another round of privacy improvements for 57% of the US population, which then seems to create a domino-effect for the policies seen on Android users over time. In time, it’s safe to say this approach will likely be a shared experience for all Mobile users. What’s the change? It’s call Link Tracking Protection, otherwise known as LTP.

Content Triumphs over Ads, YouTube Just Keeps Growing
It’s that time again, the moment where we share our favorite Content Marketing reads. Two up this month: It’s time to Stop Making Ads and Start Making Content + The Importance of Leveraging YouTube. Both are terrific reads. Feel free to read the articles in their entirety or just the important nuggets coupled with our opinion.

Email (Still) Rules, Assisting with Pivots, Oh…and Twitter…
We’ve said it before, and we’ll say it again, Email is a sleeper hit. Almost everyone forgets about it or is hesitant to engage with the platform mostly because they are hesitant to ‘bother’ their audience. Take it from the experts who wrote the article above: email works. TD;DR edition as usual.

Social Media Fragmentation, Content Marketing Best Practices, and More on AI Marketing
Here are the best Content Reads of the Month, TL:DR Edition. Without wasting a moment of your time, we’re going to summarize what we found to be this month’s best content marketing reads…as quickly as possible (thus, the TL:DR Edition).